Should You Include Pricing in the First Message?

Stepping into the freelance world often comes with the question of pricing. One of the most common dilemmas is whether or not to include pricing upfront in your proposal. The first message you send to a potential client is your chance to make a great first impression. However, should that include revealing your rates?

In this article, we will address this question, providing you with a thorough understanding of the pros and cons of including pricing in your initial proposal. We will also delve into some platform-specific nuances for Upwork, Freelancer.com, and Fiverr and discuss the psychological impact of pricing on potential clients.

The Case for Including Pricing Upfront

1. Transparency Builds Trust

Firstly, providing your pricing upfront can create a sense of transparency. Clients appreciate honesty and straightforwardness, and revealing your rates from the get-go can help establish trust. It shows that you value their time and are open about your worth.

2. Filters Out Unfit Clients

Secondly, upfront pricing can act as a filter. If a client is not willing to meet your rates, it's better to know this early on. This saves both parties time and effort that could be better spent elsewhere.

3. Reduces Negotiation Hassles

Finally, including your rates in the first message can potentially reduce back-and-forths about pricing. This leaves more room for discussing project specifics and how you can help the client.

The Case Against Including Pricing Upfront

1. Risks Undervaluing Your Services

One of the main arguments against including pricing upfront is that it can lead to undervaluing your services. If you don't fully understand the project scope, you risk setting a price that doesn't reflect the actual work involved.

2. May Deter Clients

Secondly, revealing your rates too early might scare off some clients. If they see your price before understanding the value you provide, they may dismiss your proposal without giving it proper consideration.

3. Limits Negotiation Opportunities

Finally, setting a price upfront can limit your room for negotiation. If the client is interested in your services but finds your price too steep, they may still be willing to negotiate a mutually beneficial agreement.

Platform-Specific Nuances

Different freelance platforms have different standards and expectations when it comes to pricing in proposals.

Upwork

On Upwork, it's customary to include a proposed rate, as clients often set a budget for their projects. However, this doesn't mean you should limit your proposal to just a number. Emphasize the value you provide and make it clear that the rate is negotiable based on the project's specifics.

Freelancer.com

Freelancer.com operates mostly on a bidding system. While including a bid in your proposal is necessary, remember to highlight your skills, experience, and how you can solve the client's problem. This helps you stand out from other freelancers bidding on the same project.

Fiverr

Fiverr is unique as clients approach freelancers based on their pre-set packages. Therefore, pricing is usually discussed after the initial contact. Your focus should be on offering a compelling package that highlights your value and expertise.

The Psychological Impact on Clients

Including pricing upfront can have psychological implications on clients. If the price is too high, it might cause sticker shock, leading clients to reject your proposal outright. Conversely, a price that's too low may make clients question the quality of your work.

Striking the right balance is key. Your price should reflect your value and the quality of work you deliver. If you choose to include it in your initial message, ensure you also highlight your skills, experience, and the unique solutions you offer.

Final Thoughts

There's no definitive answer as to whether you should include pricing in your first message. It depends on various factors, including the freelance platform you're using, the project's specifics, and your personal strategy. It's crucial to remain flexible and adapt your approach based on the client and project.

Remember, your first message to a potential client is more than just a price tag. It's an opportunity to showcase your skills, demonstrate your understanding of their project, and highlight the value you can bring to their business. If you're unsure about writing that perfect first message, consider using AI-powered proposal generators. These tools can help you craft effective and tailored proposals that strike the right balance between providing value and discussing pricing.