Client-First Proposals: Putting Their Needs Before Your Skills

If you're a freelancer constantly bidding on platforms like Upwork, Freelancer.com, or Fiverr, you know winning jobs is a numbers game. But what if you could increase your success rate by changing your approach to proposal writing? In this article, we'll guide you on how to flip the focus of your proposals from your skills and services to your client's problems and goals. We'll also provide side-by-side copy comparisons to illustrate this powerful shift.

1. Understanding the Client-First Approach

The client-first approach is about shifting the focus from what you can do to what the client needs. It's about understanding their problems and goals, then explaining how you can help solve these problems and achieve these goals.

How It Works

Instead of starting your proposal with a list of your skills and past achievements, you start by acknowledging the client's needs. This approach shows that you've read their job post carefully and you understand their project. It also demonstrates empathy, which builds trust and rapport.

2. Crafting a Client-First Proposal

Step 1: Identify the Client's Problems and Goals

Read the job post carefully and make a list of the client's problems or goals. Look for hints about their needs, wants, and pain points. Use this information to tailor your proposal.

Step 2: Show Understanding

Start your proposal by acknowledging the client's needs. Here's a comparison of a skills-first and a client-first opening:

Skills-First: I'm a professional graphic designer with over 10 years of experience, specializing in logo design and branding.

Client-First: I understand you're looking for a unique logo that reflects your brand's personality and appeals to your target audience.

Step 3: Explain How You Can Help

After showing understanding, explain how you can help solve the client's problems or achieve their goals. Again, let's compare:

Skills-First: I can design logos in various styles, from minimalist to complex.

Client-First: Using my expertise in logo design, I can create a unique logo that will resonate with your target audience and strengthen your brand identity.

3. Best Practices for a Client-First Proposal

• Be authentic: Avoid copy-pasting proposals. Each job post is unique, so each proposal should be too.
• Use their language: If the client uses specific terms or phrases, use them in your proposal. It shows that you're on the same wavelength.
• Keep it concise: Respect the client's time. Keep your proposal concise yet comprehensive.

4. Tools to Help You Write Client-First Proposals Faster

If you're finding it challenging to write client-first proposals quickly, consider using AI-powered proposal generators. These tools can help you tailor your proposals to each job post, focusing on the client's needs while highlighting your relevant skills and experience.

Conclusion: Embrace the Client-First Approach for Better Proposals

Flipping the focus of your proposals can dramatically increase your success rate on freelance platforms. By putting the client's needs first, you show understanding, build trust, and set yourself apart from freelancers who simply list their skills and services. With practice and the right tools, you can master the art of writing client-first proposals. So, start flipping the focus today and watch your freelance career thrive.